haywoodmade interiors
Social Media Marketing, Visual Brand Identity
Co-op | Fall 2023During my time with haywoodmade I worked as the lead graphic designer to create, plan, and manage company social media sites. I designed and executed a full visual identity rebrand including storefront, website, and brand materials. Additionally, made digital and print assets to organize promotional and community events.
haywoodmade rebrand
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defined goals for rebrand, created moodboard, and developed research
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created multiple iterations with new designs and color palettes to define brandbook
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used new branding assets to design new website, wayfinding, and merchandise!
OLD design
new design
Social Media Pages
Managed, planned, + created content for social media sites for both the shop by haywoodmade and haywoodmade interiors pages. With the use of new brand identity across all content to tell a cohesive story, the following and engagement increased across multiple platforms, including Instagram and Tiktok.
Merch DESIGN
Designed, wrote, and sent out multiple newsletters a week. Aligning with upcoming events and seasonal sales + bundle deals going on throughout the shop.
Newsletters
Event Planning & Marketing
October Small Business Stroll
Schoolhouse Event
Farmers Market
Business Cards
