CONSTANT CHORUS
Experiential Graphic Design
STUDIO | SUMMER 2025A unified wayfinding and identity system, drawing from DAAP’s unique architectural patterns, connecting student disciplines in a creative and expressive way.
DESIGN APPROACH
My partner, Cora Wilson, and I developed a system that integrates naturally with The University of Cincinnati’s College of Design, Architecture, Art, and Planning’s architectural characteristics.
We then created a system to support clearer navigation throughout the school, reinforcing a strong sense of place.
VISUAL ATLAS
Echoing the building’s r h y t h m , the system transforms DAAP’s visual language into a unified journey of form and function.
A consistent, linear language seen throughout the building became a core design cue that serves as both a visual connector and a system-wide pattern.
DESIGN PROCESS
Playing with our system in largest scale, supergraphics, before finalizing signage designs was an approach we took to intentionally incorporate our kit of parts in a way that felt seemless.
We used breadcrumbing as a way to build up and create moments for users to dwell. Through thoughtful development we made sure our system would translate well across the signage plan and all decision points which allowed us to feel confident in the visual hierarchy.
VISUAL SYSTEM
We created a unified system that lets each discipline speak. Together, they form a constant chorus of creativity.
KIT OF PARTSDesigning a modular kit of parts to visually represent the unique identities of each school and major within DAAP.
TYPOGRAPHYBold colors, paired with minimal monochromatic sans-serifs allows for the graphics to speak loud.
COLOR PALETTEConstant chorus portrays the system as a quiet guide; composing harmony from contrast, and turning movement into meaning.
AUDIENCE PATH
Creating an audience path and sign location map to help plan where users would engage with touchpoints and determine best placement.
ELEVATIONS
FINAL RENDERS
Grand Stair Supergraphic
Bathroom Branded Environment
Fashion Supergraphic
Orientation Map Column
Branded Environment Wall
Branded Environment QUOTE