PROCTER & GAMBLE
Brand Expression, Digital Design
Co-op | summer 2024 - fall 2025BRAND EXPRESSION DESIGN
As a brand expression designer who worked across three different business units, I was able to develop a wide range of work and contribute to a variety of P&G’s brands.
I worked closely with multidisciplinary partners to maintain brand consistency and execute designs in alignment with marketing strategies.
While most of my work with P&G is confidential, I am more than happy to personally share and talk through a few approved projects from my internships upon request!
home careventuresfamily careHOME CARE // may - aug 2024
CINCINNATI GENERAL OFFICESDeveloped visual strategies and brand concepts across consumer touch points including packaging, promotional materials, digital commerce, and social media assets. Working on brands like Dawn, Cascade, Swiffer, Mr. Clean, and Febreze.
ventures // Feb - May 2025
Mason Business Innovation Center Created branded assets and conducted consumer research in testing minimum viable brand concepts. Led an exploratory photoshoot to strengthen brand consistency. Identified opportunities for category innovation, working on Zevo, Spruce, and emerging brands.
family care // Sept - dec 2025
Winton Hill Business Center Conducted trend research to drive print and pattern concepts, designing prototypes for consumer testing. Produced digital branded assets for e-commerce using GenAI tools and optimized mobile imagery and secondary content. Worked on brand initiatives for Puffs, Charmin, and Bounty.
BLINK CINCINNATI DESIGN
BLINK ‘24 Parade 
DESIGN OBJECTIVEDevelop Home Care’s trike artwork that will be featured in BLINK, representing P&G.
With a goal to create a fun, lively design that reflects the brands in home care through a unique activation and marketing opportunity.
DESIGN DIRECTIONUtilizing repetition of misting pattern throughout design, simplistic use of brand colors in assets and respective background colors, and creating cohesiveness in white logos.
pitch deck
process workSPRUCE DIGITAL CONTENT
DESIGN OBJECTIVEUpdate Spruce’s current MOI to communicate preferred consumer tested claims. Include iconography and utilize brand guidelines to stay in line with equity.
Explored mulitple iterations of banner/flag holding shapes. Taking inspiration from Zevo DCOMM.
CHARMIN FIRE TV
DESIGN OBJECTIVECreate three creative pieces of advertisement placements for Amazon Fire TV. Designed in align with marketing strategies: Trade Across, Trade In, Trade Up to reach multiple consumers. Worked on copywriting to differentiate different priorities of communication and utilized GenAI tools, such as Firefly, to create compelling visuals with Charmin bear model.
CHARMIN DIGITAL CONTENT
DESIGN OBJECTIVECreate four creative pieces of DCOMM for Sam’s Club socials. Communicating new product price point to consumers and developing assets across three aspect ratio’s for different use cases: 9x16, 4x5, and 1x1.
FAMILY CARE ENVIRONMENTAL GRAPHIC
DESIGN opportunityDuring my last few days with the Family Care team, I was given the challenge to create a design that evoked some of the character from the Puff’s Winter ‘26 collection designs I helped develop.
I developed this graphic to inspire multifunctional teams throughout the office and bring some of the seasonal cheer into the workplace.
