BAYOU BOOGALOO
Visual Brand Identity, Experiential Graphics
STUDIO | SUMMER 2023Fresh branded identity design of New Orlean’s Bayou Boogaloo festival. Emphasizing the fundamental values of the festival, the touchpoints align with the culture and history in Louisiana. Assets developed involved new logo, festival wayfinding, social promotion materials, and in-depth brand book.
Define: A modern dance to rock-and-roll music performed with swiveling & shuffling movements of the body, originally popular in the 1960s.
Boogaloo
The Bayou Boogaloo is a festival that combines music, food, + art with an aim to reach the community and also experience the beautiful bayou, while celebrating the culture in New Orleans, Louisiana.
About
Moodboard
playful, movement, bright, unity, bold
Logo Process
Color Palette
Use of color palette reflects water + land in the primary logo.
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General Admission
Water Ticket Pass
Canopy Club VIPWAYFINDING BANNERS
SOCIAL MEDIA PROMOTIONAL POSTS
TICKET DESIGN
Created a variety of tickets for different festival attendees. Using color as a way to differentiate passes for General Admission, Water Pass, and VIP Canopy Club.